Friday, January 15, 2010

What does a Graphic Designer do?

Hey everyone! Although I have narrowed my focus for Visual Tapestry Design to create photo montages, I am a Graphic Designer.  I often get asked "What does a graphic designer do"" I usually say "I can design any print material you might need, like logos, brochures, posters brochures, etc."  but I'm not sure that that is a clear answer.  So I went to Wikipedia and this is what it says is:

...graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typographyvisual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.
Recently I have been working with my church on an identity and brochure for a new program that they are starting (or re-vamping is probably a better way to put it).  The name of the program is Starting Point.  It is a visitors class for people to learn about our church, the programs available, and our foundational beliefs. They asked for a typographical logo (meaning all type/words). So after brainstorming we came up with a list of words that pertain to starting out somewhere on a faith journey and I came up with 2 logos for them to choose between.


After they chose the logo they liked, I worked it into a booklet design. After that was finished, I re-formatted the design to put on several other pieces.

That is the quick and easy version of my design process, which is really not all that quick, but I thought you might like an opportunity to see the process I go through when I design.  This process is actually very similar to the process of drawing or painting.  I research, brainstorm, sketch, design and refine.  There are  times when I struggle with the design or I just can't make the vision in my head translate on paper. There are times where happy accidents happen or my ideas morph into something that makes the design better or someone can say something, and how I interpret it (which may not be how they meant it), sends me in a new and better direction for the design.  It's all a part of the process, and that's the fun part...well also the satisfaction of seeing the final printed project.

Well that's it for now.  As always, please feel free to add your comments. I love feedback!
Blessings, Andrea

1 comment:

  1. My college roommate is a graphic designer. As a lover of words, I have always loved how she (and you) can take them and manipulate them to become something more. I loved the design you created for your church. It's easy for me to envision the words fading in an out to make the point of entire program!